Complex Navigation. Users found it difficult to access information about Voctiv’s services, hindering engagement and conversion rates.​

Outdated Design. The site’s visual aesthetics did not reflect Voctiv’s position as an industry innovator, potentially affecting brand perception.​

Limited Content Management. The existing platform made it challenging for Voctiv’s team to update content efficiently, leading to outdated information being displayed.​

What’s Done

User-Centered UX/UI: we conducted comprehensive user research to inform a redesign that prioritized intuitive navigation and accessibility. The new design features clear menus, strategically placed calls-to-action, and a responsive layout to ensure seamless experiences across devices.​

Custom WordPress Development: we developed a customized theme that aligns with Voctiv’s brand identity. This included features allowing Voctiv’s team to create and modify pages without coding knowledge.​ Integrated blog, which enables Voctiv to share industry insights.​

Training: provided training sessions for Voctiv’s staff to effectively manage and update website content.​

Streamlined Content Management: Voctiv’s team reported a 80% reduction in time spent updating the website, allowing them to focus on strategic initiatives.​

This collaboration not only modernized Voctiv’s digital presence but also equipped them with the tools to maintain and grow their online platform effectively, supporting their mission to revolutionize business communications with AI.