According to expert forecasts, the number of users of such medical programs and applications will continue to grow exponentially. This is why healthcare professionals rely on such applications that will give them the ability to better communicate with patients, optimize their time, and develop new innovative medical practices.

Challenge:

GFK set a task for the Viaduct team to create a mobile application for users who wish to find a specialist in the care or recovery of a person after an injury or illness. The app needed to facilitate quick communication between the patient and their preferred doctor, nurse, and/or therapist.

Medical specialists who have certifications in medication management, post-surgery care and chronic illness care, needed a way to advertise their services, make house calls to patients, and schedule appointments. Doctors and nurses could also benefit from a better way to find and care for patients and keep tabs on their medical records. On the patient side, the app would require a robust search function that would allow users to find and hire certified medical professionals to make house calls for temporary or ongoing care. Users would also need a secure messaging system in order to communicate with their caregivers at any time, directly through the app.